The first and foremost thing to be taken into consideration while writing an article which has to be submitted in the Internet is to make sure that there are enough keywords and phrases to link the article to your website and to show up in the search results. The use of keyword suggestion tools comes handy for this. A 2-4% ratio of keywords is good to occur in an article. That means that, if you are writing an article of 500 words, try to have your keyword appear at least 8 to 10 times. Keywords are the keys that open the gates for the traffic to enter your website. The more keywords you include in the article, the higher it will show up in the search engine results.
However, “too much of anything is good for nothing” and so, if you use your keywords too much, than your article will be viewed as spam.
The optimum keyword ratio is 2-4% of total words in the article. Anything more than that will make the article difficult to read and will also destroy the professionalism of the article.
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