Well, the secret lies in various online advertising programs. And one of the most popular programs is the ‘ADSENSE’ PROGRAM. AdSense program works by serving ‘targeted’ ads on websites. Whenever someone visits your website, those ads are displayed and you earn $$$$s. If someone clicks on those Ads, you again earn $$$$s. This means that once you have setup your website with AdSense ads, the flow of revenue is automatic without you doing anything else. Of course, if you do a little bit of tracking and performance analysis of your AdSense ads, you can enhance your profits many times. AdSense is an online advertising program that is run by Google (the specialists in
search engine technologies). This program is different from the other advertising programs in the sense that here the ads are served based on the content of the website. So, a website that contains articles or content on shoes, would display AdSense ads for shoes, shoe accessories and other shoe related products.
AdSense program benefits all the involved parties i.e. advertisers, website owners that show AdSense ads and the website visitors (or consumers) that see the AdSense ads. Advertisers get an easy and effective advertising medium for targeted advertising, website owners get $$$$s for displaying Ads on their websites and the website visitors get a richer experience because the ads that they see are actually related to their field of interest. Google’s AdSense program actually comes as three products: AdSense for content (which is the most popular one), AdSense for search and AdSense for
feeds. Currently, AdSense for feeds is in beta testing phase and Google is not accepting any more registrations for it.
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