A JOURNALISTIC APPROACH NOT SMART

Online articles are entirely different from newspapers and magazines. In the case of newspapers and magazines, people are already captive and will be searching within the page for articles of their interest. However, in case of the Internet, the reader, searching for a topic will find your article only if a short, appropriate label (title) is attached to it.

Using wordplay or a journalistic approach in the title is not advisory in the case of articles to be submitted in the internet. A title like “Is your Porsche not delivering the desired speed, Get XXperformance parts” for an article written on performance parts for Porsche, is an example for a bad approach. Instead, making the title simple as “XX performance parts to unleash your Porsche’s power” makes your article to be found easily by the readers through the search engines. The second title mentioned here is catchy, short and also includes the keyword ‘performance parts’

Word order is very much important while selecting a title. Improper word order will destroy the total meaningof the Title.