PC game business

The typical business model for a PC game is similar to that known from the book or music industry in that there is a strong division between developers and publishers.The developer does the actual software development while the publisher markets the game, produces the actual physical media and packages and distributes it. There has been a recent trend for developers to sell their games directly on the Internet but this is generally only a viable solution for low profile games. Another solution for low-profile games is to10 make the games web-based, in which case they are often free to play and financed via
advertisements. Usually a developer presents a demo to the publisher and then the publisher finances
the development of the rest of the game. If the development team has previously created success titles then a demo might not be necessary. Since financing games usually is risky for the publisher, the publisher earns the majority of the resulting income.