Goals of My business

Most likely, the fundamental goal of your business, when you get down to the bottom of it, is to make money by selling a product or service. However, there may be nuances to even such a straightforward goal as this. And there are a whole host of other possible goals and subgoals that your business is likely to have. Perhaps yours is a large company with branding as an important long-term goal.
Maybe your company wants to make money with certain products but is willing to take a loss in other areas. Maybe you are starting up with investor backing and do not need to turn a profit for years. Perhaps you are a nonprofit, with a goal to improve the world and inspire others to do the same. Whatever way you’re leaning, your business goals will affect your SEO campaign strategy. For instance, consider the fictional situation of Jason, a founding partner at Babyfuzzkin, a company selling unique, high-end baby clothes. This business makes its money directly through online sales. It’s a small operation, so there is a limit to how many orders the business can handle. The Babyfuzzkin fantasy would be a steady flow of, say, 100 orders per month. But there is more to the story: Eventually, the partners 87531c01.qxd  4/26/06  7:56 PM 
 CLARIFY YOUR GOALS
would love to get out of the direct fulfillment of orders and instead secure some contracts with big-name brick-and-mortar vendors.